Por que os carrinhos de compra não foram um sucesso quando lançados

[{"selector":"#anim-0f3e585d-add2-4d97-a16f-5665d1c04fdc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-13.520532824751058%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] CONSUMO EM MASSA Pexels/Karolina Grabowska Por que os carrinhos de compra não foram um sucesso imediato quando lançados

[{"selector":"#anim-5c971364-73a0-42b9-89d9-d0204fe0b9bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58cba891-f862-4f80-ac55-45c502a63fb8","keyframes":{"transform":["translate3d(0px, -480.87303%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ca628a6-55cd-4b41-8f20-23268753b548 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] O nascimento dos carrinhos de compras no início do século 20 ajudou a inaugurar uma era de consumo em massa e permitiu que mercearias e marcas expandissem seus produtos disponíveis Pexels/Gustavo Fring

[{"selector":"#anim-9905ab9f-9fcd-474d-a034-a5c3c397538e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c386fcf-7226-4c58-a527-8f0588f921f2","keyframes":{"transform":["translate3d(-103.8806%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b84e37a1-7f2e-43d1-9d67-01a79b40c6cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32e521dc-e0c9-454f-b6f8-e8af873e13f9","keyframes":{"transform":["translate3d(-97.24518%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9713c65e-15db-4e6a-9ae6-c7bfdc71cad9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e9415e7-d28b-4198-9e80-a9db54866ba7","keyframes":{"transform":["translate3d(-17849.8867%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2343dc8e-81bb-44fd-b916-fada55bb5af5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Para atrair a atenção dos compradores e estimular seus sentidos enquanto eles empurram os carrinhos, as marcas começaram a adicionar personagens, embalagens brilhantes e logotipos cativantes nas caixas dos produtos Pexels/Iryna Olar

[{"selector":"#anim-51af3eeb-1a5c-40b2-af01-0581c1010b1c","keyframes":{"transform":["translate3d(118.75000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1044,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-b1dfd186-8283-47ff-9a31-3584262e377e","keyframes":[{"transform":"rotateZ(180deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1200,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-463599ac-5ffe-4cfd-9c85-eeb10698e965 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Os carrinhos também estimularam o aumento da compra por impulso, disse Andrew Warnes, professor de literatura americana da Universidade de Leeds, na Inglaterra Pexels/Hobi industri

[{"selector":"#anim-c360cb8e-b210-4df3-9f7a-c3061a91c836","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-feffe848-7631-41d3-aa06-982c005ee123","keyframes":{"transform":["translate3d(-105.1051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f320daed-dbd5-46fb-bdfe-4691acf0037a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-923a0d2b-75f5-4926-a5f3-cbcd2182ca4f","keyframes":{"transform":["translate3d(-98.89808%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e4dca11-4135-49e6-9320-7ec2d19ac76e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c98290d-c4e6-4211-b63f-3c61083cee56","keyframes":{"transform":["translate3d(-18349.88258%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00fbafa1-8a80-4c71-8a5a-a99d48fbea17 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(15.624999488015773%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] De certa forma, os consumidores perceberam isso. “Achei que seria um sucesso imediato”, disse Sylvan Goldman, dono de uma mercearia de Oklahoma que é considerado o pai do carrinho de compras moderno Pexels/Kevin Malik

[{"selector":"#anim-2fbf5190-da72-4299-9251-5fbe4f1717f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-162e81ca-4cee-4f99-a8bb-c446c893bd47","keyframes":{"transform":["translate3d(0px, 261.26543%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ec45aac-d912-4a16-861e-125fcb538923 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] No primeiro dia em que eles apareceram em suas lojas, Goldman esperava longas filas de clientes esperando para usá-los - o que não aconteceu Pexels/ Jack Sparrow

[{"selector":"#anim-0c8d376b-c0a3-4b97-9256-c9894a163b7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c57c2e8-6de8-4e4a-aae1-839543624ab6","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da38028e-845b-4fa5-83ee-86512cc85084 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] As mulheres já empurravam carrinhos de bebês e os homens achavam que os carrinhos os faziam parecer fracos. Preferiam carregar cestas Pexels/Mike Jones

[{"selector":"#anim-9b12effb-70e2-47fc-b7af-58d1eb14f80e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67a57acc-a124-4b9e-a7ef-7e36be799e59","keyframes":{"transform":["translate3d(0px, 135.04272%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd9ba959-7bfe-47f3-b297-2fcf2345ac47 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Para convencer os clientes a usá-los, Goldman contratou pessoas para andar pela loja com carrinhos de compras e enchê-los, mostrando que era possível fazer uma compra mais completa com o objeto Giphy

[{"selector":"#anim-0d5f56d7-bb0b-4c00-b6d3-eb8ffab2f863","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10056188-0997-47d0-8e4a-f046bfe1d72c","keyframes":{"transform":["translate3d(99.52267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82a19c58-d4c8-4b04-a11b-afa03e5065ae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(17.857142996458293%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Os clientes acabaram seguindo o exemplo e os carrinhos começaram a ser utilizados. O empresário logo começou a vender carrinhos para outros supermercados por cerca de US$ 7, iniciando uma onda de popularização dos carrinhos Pexels/Gustavo Fring

[{"selector":"#anim-48789a28-df9b-4df6-b9ae-dfdda8cce82c","keyframes":{"transform":["translate3d(-125.18248%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1392,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-104e2a0c-557e-4c8e-bd04-c8e9fdda9e77","keyframes":[{"transform":"rotateZ(-180deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"duration":1600,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-f7b55d1c-5b04-4551-ba6f-541897848cab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.607954450815054%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Giphy Leia mais no site da CNN Brasil Arraste para cima